Chorus designed and produced an award-winning broadcast-quality awards show for Diageo’s World Class bartender of the Year 2021. The livestream reached over 21m views via the website, YouTube and Facebook channels.

Throughout 2020 and 2021 event was originally planned to be held in Sydney, then pivoted to Madrid, and then it went fully virtual with 50 bartenders live from 50 countries.

BAFTA director, Tony Grech took the helm with Becca Dudley hosting proceedings from a London studio. Industry guests presented the awards remotely while the 50 global finalists watched through a private feed enabling them to interact, as well as be part of the show.

The awards featured individual winners for each Diageo Reserve brand challenge and culminated in a live winning moment full of real-time emotion and celebration. Congratulations to the overall winner, James Grant from Canada.

Winner of the C&IT Celebratory Event of the Year 2022.

“We're delighted to receive the award from C&IT for our World Class Bartender of the Year event last year. This is an event that is very close to our hearts and being able to run it, in spite of the pandemic was hugely important for the industry. The event was a massive success and that is testament to everyone that contributed to it. We work with great partners to make these events happen and I’m so proud to see everyone get the recognition they deserve.”

-Diageo